{"id":78,"date":"2025-05-26T18:02:34","date_gmt":"2025-05-26T18:02:34","guid":{"rendered":"https:\/\/blog.pilapk.com\/?page_id=78"},"modified":"2025-05-26T18:02:36","modified_gmt":"2025-05-26T18:02:36","slug":"zasady-pouzivani-souboru-cookie","status":"publish","type":"page","link":"https:\/\/blog.pilapk.com\/cs\/cookie-policy\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Datum \u00fa\u010dinnosti:<\/strong> 26. kv\u011btna 2025<br><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a class=\"\" href=\"https:\/\/blog.pilapk.com\/cs\/\">https:\/\/blog.pilapk.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na <strong>Pilapk.com<\/strong>, Transparentnost je jedn\u00edm z na\u0161ich z\u00e1kladn\u00edch princip\u016f. Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie popisuj\u00ed, jak pou\u017e\u00edv\u00e1me soubory cookie a souvisej\u00edc\u00ed technologie k zaji\u0161t\u011bn\u00ed rychl\u00e9ho, bezpe\u010dn\u00e9ho a personalizovan\u00e9ho prohl\u00ed\u017een\u00ed. Vysv\u011btluj\u00ed tak\u00e9, jak m\u016f\u017eete tyto technologie ovl\u00e1dat v souladu s glob\u00e1ln\u00edmi p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Vysv\u011btlen\u00ed soubor\u016f cookie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie jsou mal\u00e9 textov\u00e9 soubory ukl\u00e1dan\u00e9 do va\u0161eho po\u010d\u00edta\u010de nebo mobiln\u00edho za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek. Pln\u00ed n\u011bkolik funkc\u00ed, v\u010detn\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zapamatov\u00e1n\u00ed u\u017eivatelsk\u00fdch preferenc\u00ed<\/li>\n\n\n\n<li>Povolen\u00ed zabezpe\u010den\u00e9ho p\u0159\u00edstupu ke str\u00e1nk\u00e1m<\/li>\n\n\n\n<li>Anal\u00fdza chov\u00e1n\u00ed v doprav\u011b<\/li>\n\n\n\n<li>Podpora zobrazov\u00e1n\u00ed relevantn\u00ed reklamy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie m\u016f\u017eeme um\u00edstit my (\u201c<strong>soubory cookie prvn\u00ed strany<\/strong>\u201c) nebo t\u0159et\u00edmi stranami, jejich\u017e slu\u017eby vyu\u017e\u00edv\u00e1me (\u201c<strong>soubory cookie t\u0159et\u00edch stran<\/strong>\u201c).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Pro\u010d pou\u017e\u00edv\u00e1me soubory cookie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie pou\u017e\u00edv\u00e1me k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zaji\u0161t\u011bn\u00ed spr\u00e1vn\u00e9 funk\u010dnosti webov\u00fdch str\u00e1nek<\/strong><\/li>\n\n\n\n<li><strong>Analyzovat v\u00fdkon<\/strong> prost\u0159ednictv\u00edm n\u00e1stroj\u016f, jako je Google Analytics<\/li>\n\n\n\n<li><strong>Poskytujte c\u00edlenou reklamu<\/strong> prost\u0159ednictv\u00edm programatick\u00fdch platforem, jako je Google Ad Manager, AdSense a partner\u016f na stran\u011b popt\u00e1vky<\/li>\n\n\n\n<li><strong>Dodr\u017eujte z\u00e1konn\u00e9 povinnosti<\/strong> ohledn\u011b nakl\u00e1d\u00e1n\u00ed s \u00fadaji a souhlasu u\u017eivatele<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Kategorie pou\u017e\u00edvan\u00fdch soubor\u016f cookie<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">A. <strong>Nezbytn\u011b nutn\u00e9 soubory cookie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto soubory cookie jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed webu a v na\u0161ich syst\u00e9mech je nelze zak\u00e1zat.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b. <strong>V\u00fdkonnostn\u00ed a analytick\u00e9 soubory cookie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1 se k anonymn\u00edmu sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bv str\u00e1nek, toku u\u017eivatel\u016f a chov\u00e1n\u00ed za \u00fa\u010delem zlep\u0161en\u00ed v\u00fdkonu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C. <strong>Funk\u010dn\u00ed soubory cookie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Povolit vylep\u0161en\u00e9 funkce, jako je v\u00fdb\u011br jazyka nebo zapamatov\u00e1n\u00ed p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">d. <strong>Reklamn\u00ed soubory cookie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edvaj\u00ed je na\u0161i reklamn\u00ed partne\u0159i k zobrazov\u00e1n\u00ed reklam zalo\u017een\u00fdch na z\u00e1jmech, spr\u00e1v\u011b frekvence zobrazen\u00ed a sledov\u00e1n\u00ed efektivity reklam nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Soubory cookie t\u0159et\u00edch stran<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkter\u00e9 soubory cookie umis\u0165uj\u00ed slu\u017eby, kter\u00e9 integrujeme, nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong><\/li>\n\n\n\n<li><strong>Spr\u00e1vce reklam Google \/ AdSense<\/strong><\/li>\n\n\n\n<li><strong>JoinAds, SSP a partne\u0159i RTB<\/strong><\/li>\n\n\n\n<li><strong>Platformy pro spr\u00e1vu souhlasu (CMP)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto t\u0159et\u00ed strany mohou pou\u017e\u00edvat soubory cookie ke shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o pou\u017e\u00edv\u00e1n\u00ed, informac\u00ed o za\u0159\u00edzen\u00ed a anonymizovan\u00fdch identifik\u00e1tor\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00edce se dozv\u00edte v jejich p\u0159\u00edslu\u0161n\u00fdch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Souhlas a kontrola u\u017eivatele<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i va\u0161\u00ed prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek se v\u00e1m zobraz\u00ed banner se souhlasem s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159ijmout v\u0161echny soubory cookie<\/li>\n\n\n\n<li>Odm\u00edtnout nepodstatn\u00e9 soubory cookie<\/li>\n\n\n\n<li>P\u0159izp\u016fsobte si sv\u00e9 preference<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u00e9 preference m\u016f\u017eete kdykoli aktualizovat prost\u0159ednictv\u00edm <strong>\u201cNastaven\u00ed soubor\u016f cookie\u201d<\/strong> odkaz v pati\u010dce.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Spr\u00e1va soubor\u016f cookie ve va\u0161em prohl\u00ed\u017ee\u010di<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie m\u016f\u017eete tak\u00e9 spravovat prost\u0159ednictv\u00edm sv\u00e9ho prohl\u00ed\u017ee\u010de. Zde je n\u011bkolik zdroj\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a>Chrome<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"https:\/\/support.mozilla.org\/en-US\/kb\/enable-and-disable-cookies\">Firefox<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"https:\/\/support.apple.com\/en-us\/HT201265\">Safari<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"https:\/\/support.microsoft.com\/en-us\/microsoft-edge\/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09\">Okraj<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Dodr\u017eov\u00e1n\u00ed glob\u00e1ln\u00edch z\u00e1kon\u016f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dodr\u017eujeme n\u00e1sleduj\u00edc\u00ed p\u0159edpisy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GDPR<\/strong> (EU) \u2013 Pro nepodstatn\u00e9 soubory cookie je vy\u017eadov\u00e1n v\u00fdslovn\u00fd souhlas.<\/li>\n\n\n\n<li><strong>CCPA<\/strong> (Kalifornie) \u2013 Pr\u00e1vo odhl\u00e1sit se ze sd\u00edlen\u00ed a prodeje \u00fadaj\u016f.<\/li>\n\n\n\n<li><strong>LGPD<\/strong> (Braz\u00edlie) \u2013 Transparentnost shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a jejich z\u00e1konn\u00e9ho pou\u017e\u00edv\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Obyvatel\u00e9 p\u0159\u00edslu\u0161n\u00fdch region\u016f mohou uplatnit sv\u00e1 pr\u00e1va prost\u0159ednictv\u00edm vyhrazen\u00fdch odkaz\u016f nebo n\u00e1s p\u0159\u00edmo kontaktovat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Aktualizace t\u011bchto z\u00e1sad<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie mohou b\u00fdt pravideln\u011b revidov\u00e1ny, aby odr\u00e1\u017eely zm\u011bny v pr\u00e1vn\u00edch povinnostech nebo technologi\u00edch. Ve\u0161ker\u00e9 zm\u011bny budou zve\u0159ejn\u011bny zde s aktualizovan\u00fdm \u201cDatem \u00fa\u010dinnosti\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">9. <strong>Kontaktujte n\u00e1s<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S dotazy nebo po\u017eadavky t\u00fdkaj\u00edc\u00edmi se t\u011bchto z\u00e1sad:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce7 <strong>E-mail<\/strong>: <a>contact@blog.pilapk.com<\/a><br>\ud83c\udf10 <strong>Webov\u00e9 str\u00e1nky<\/strong>: <a class=\"\" href=\"https:\/\/blog.pilapk.com\/cs\/\">https:\/\/blog.pilapk.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Effective Date: May 26, 2025Website: https:\/\/blog.pilapk.com At Pilapk.com, transparency is one of our core principles. This Cookie Policy outlines how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-78","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/pages\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":1,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/pages\/78\/revisions"}],"predecessor-version":[{"id":79,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/pages\/78\/revisions\/79"}],"wp:attachment":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/media?parent=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}