{"id":273,"date":"2025-10-20T13:58:58","date_gmt":"2025-10-20T13:58:58","guid":{"rendered":"https:\/\/blog.pilapk.com\/the-future-of-value\/273\/"},"modified":"2026-04-17T14:33:44","modified_gmt":"2026-04-17T14:33:44","slug":"budoucnost-hodnoty","status":"publish","type":"post","link":"https:\/\/blog.pilapk.com\/cs\/the-future-of-value\/273\/","title":{"rendered":"Budoucnost hodnoty"},"content":{"rendered":"

Budoucnost hodnoty<\/h1>\n

V dne\u0161n\u00ed rychle se vyv\u00edjej\u00edc\u00ed ekonomick\u00e9 krajin\u011b proch\u00e1z\u00ed koncept hodnoty hlubokou transformac\u00ed. Co se d\u0159\u00edve m\u011b\u0159ilo prim\u00e1rn\u011b hmotn\u00fdmi aktivy, je nyn\u00ed st\u00e1le v\u00edce definov\u00e1no digit\u00e1ln\u00edmi schopnostmi, du\u0161evn\u00edm vlastnictv\u00edm a virtu\u00e1ln\u00edmi z\u00e1\u017eitky.<\/p>\n

Tato zm\u011bna m\u011bn\u00ed podobu nap\u0159\u00ed\u010d odv\u011btv\u00edmi, od finan\u010dn\u00edch slu\u017eeb a\u017e po z\u00e1bavn\u00ed pr\u016fmysl, a nut\u00ed podniky p\u0159ehodnotit sv\u00e9 z\u00e1kladn\u00ed hodnotov\u00e9 nab\u00eddky. Spole\u010dnosti, kter\u00e9 se tomuto nov\u00e9mu paradigmatu nep\u0159izp\u016fsob\u00ed, riskuj\u00ed, \u017ee se v ekonomice, kde nehmotn\u00e1 aktiva \u010dasto p\u0159eva\u017euj\u00ed nad fyzick\u00fdmi, stanou zastaral\u00fdmi.<\/p>\n

Jak digit\u00e1ln\u00ed transformace nov\u011b definuje hodnotu<\/h2>\n

Digit\u00e1ln\u00ed transformace nem\u011bn\u00ed jen zp\u016fsob fungov\u00e1n\u00ed podnik\u016f \u2013 z\u00e1sadn\u011b m\u011bn\u00ed to, co pova\u017eujeme za hodnotn\u00e9. Investice do cloudov\u00e9 infrastruktury, platforem pro anal\u00fdzu dat a um\u011bl\u00e9 inteligence nyn\u00ed ovliv\u0148uj\u00ed oce\u0148ov\u00e1n\u00ed trhu v\u00edce ne\u017e tradi\u010dn\u00ed metriky, jako jsou z\u00e1soby nebo vybaven\u00ed.<\/p>\n

Finan\u010dn\u00ed trhy si tento posun uv\u011bdomily a technologick\u00e9 spole\u010dnosti dosahuj\u00ed pr\u00e9miov\u00fdch ocen\u011bn\u00ed na z\u00e1klad\u011b sv\u00fdch portfoli\u00ed du\u0161evn\u00edho vlastnictv\u00ed a digit\u00e1ln\u00edch ekosyst\u00e9m\u016f, nikoli na z\u00e1klad\u011b tradi\u010dn\u00edch aktiv. To p\u0159edstavuje z\u00e1sadn\u00ed zm\u011bnu v tom, jak na modern\u00edch trz\u00edch vypo\u010d\u00edt\u00e1v\u00e1me a vn\u00edm\u00e1me ekonomickou hodnotu.<\/p>\n

Kryptom\u011bny a nov\u00e9 finan\u010dn\u00ed paradigma<\/h2>\n

Kryptom\u011bny se uk\u00e1zaly jako pravd\u011bpodobn\u011b nejrevolu\u010dn\u011bj\u0161\u00ed projev t\u00e9to hodnotov\u00e9 transformace. Bitcoin, Ethereum a dal\u0161\u00ed digit\u00e1ln\u00ed m\u011bny vytvo\u0159ily zcela nov\u00e9 t\u0159\u00eddy bohatstv\u00ed zalo\u017een\u00e9 na technologii blockchain a principech decentralizovan\u00fdch financ\u00ed.<\/p>\n

Tato digit\u00e1ln\u00ed aktiva p\u0159il\u00e1kala zna\u010dn\u00fd investi\u010dn\u00ed kapit\u00e1l, p\u0159i\u010dem\u017e institucion\u00e1ln\u00ed investo\u0159i st\u00e1le \u010dast\u011bji alokuj\u00ed procenta portfolia do kryptom\u011bnov\u00fdch dr\u017eeb. Hypote\u010dn\u00ed pr\u016fmysl, poji\u0161\u0165ovny a firmy spravuj\u00edc\u00ed majetek p\u0159izp\u016fsobuj\u00ed sv\u00e9 strategie t\u011bmto nov\u00fdm t\u0159\u00edd\u00e1m aktiv.<\/p>\n

NFT: Digit\u00e1ln\u00ed nedostatek ve v\u011bku hojnosti<\/h2>\n

Nezam\u011bniteln\u00e9 tokeny (NFT) p\u0159edstavuj\u00ed dal\u0161\u00ed hranici ve v\u00fdvoji hodnoty. Tato unik\u00e1tn\u00ed digit\u00e1ln\u00ed aktiva vytvo\u0159ila trhy pro digit\u00e1ln\u00ed um\u011bn\u00ed, sb\u011bratelsk\u00e9 p\u0159edm\u011bty a z\u00e1\u017eitky, kter\u00e9 d\u0159\u00edve nem\u011bly \u017e\u00e1dn\u00fd mechanismus pro stanoven\u00ed jejich vz\u00e1cnosti nebo vlastnictv\u00ed.<\/p>\n

Trh s luxusn\u00edm zbo\u017e\u00edm projevil zvl\u00e1\u0161tn\u00ed z\u00e1jem o NFT jako o zp\u016fsob, jak roz\u0161\u00ed\u0159it z\u00e1\u017eitky se zna\u010dkami do digit\u00e1ln\u00ed sf\u00e9ry. Jednotlivci s vysok\u00fdm \u010dist\u00fdm jm\u011bn\u00edm diverzifikuj\u00ed sv\u00e1 investi\u010dn\u00ed portfolia pomoc\u00ed t\u011bchto digit\u00e1ln\u00edch aktiv, co\u017e vytv\u00e1\u0159\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti pro poradce v oblasti spr\u00e1vy majetku a finan\u010dn\u00ed pl\u00e1nova\u010de.<\/p>\n

Nemovitosti ve fyzick\u00e9m i virtu\u00e1ln\u00edm sv\u011bt\u011b<\/h2>\n

Dokonce i nemovitosti, tradi\u010dn\u011b nejhmatateln\u011bj\u0161\u00ed aktivum, proch\u00e1zej\u00ed touto hodnotovou transformac\u00ed. Technologie v oblasti nemovitost\u00ed (PropTech) vytvo\u0159ily nov\u00e9 investi\u010dn\u00ed n\u00e1stroje a modely vlastnictv\u00ed, kter\u00e9 st\u00edraj\u00ed hranici mezi fyzick\u00fdmi a digit\u00e1ln\u00edmi aktivy.<\/p>\n

Virtu\u00e1ln\u00ed nemovitosti v metaverzn\u00edm prost\u0159ed\u00ed si mezit\u00edm vy\u017eaduj\u00ed zna\u010dn\u00e9 finan\u010dn\u00ed investice. Develope\u0159i komer\u010dn\u00edch nemovitost\u00ed st\u00e1le \u010dast\u011bji zva\u017euj\u00ed svou digit\u00e1ln\u00ed p\u0159\u00edtomnost vedle sv\u00fdch fyzick\u00fdch nemovitost\u00ed a uv\u011bdomuj\u00ed si, \u017ee budouc\u00ed hodnota spo\u010d\u00edv\u00e1 v propojen\u00ed t\u011bchto sv\u011bt\u016f.<\/p>\n

Revoluce ve zdravotnictv\u00ed<\/h2>\n

Zdravotn\u00ed pr\u016fmysl za\u017e\u00edv\u00e1 podobnou transformaci v tom, jak je hodnota definov\u00e1na a poskytov\u00e1na. Platformy telemedic\u00edny, anal\u00fdza zdravotn\u00edch dat a personalizovan\u00e9 medic\u00ednsk\u00e9 p\u0159\u00edstupy vytv\u00e1\u0159ej\u00ed nov\u00e9 hodnotov\u00e9 toky, kter\u00e9 v tradi\u010dn\u00edch modelech zdravotn\u00ed p\u00e9\u010de nebyly mo\u017en\u00e9.<\/p>\n

Poskytovatel\u00e9 poji\u0161t\u011bn\u00ed upravuj\u00ed sv\u00e9 modely upisov\u00e1n\u00ed tak, aby zohled\u0148ovaly tyto inovace v oblasti digit\u00e1ln\u00edho zdrav\u00ed, zat\u00edmco farmaceutick\u00e9 spole\u010dnosti investuj\u00ed zna\u010dn\u00e9 prost\u0159edky do objevov\u00e1n\u00ed l\u00e9k\u016f zalo\u017een\u00fdch na datech. Samotn\u00e1 definice hodnoty zdravotn\u00ed p\u00e9\u010de se roz\u0161i\u0159uje nad r\u00e1mec l\u00e9\u010dby a zahrnuje prevenci, wellness a pr\u016fb\u011b\u017en\u00e9 sledov\u00e1n\u00ed.<\/p>\n

Luxusn\u00ed z\u00e1\u017eitky: Nov\u00e9 symboly statusu<\/h2>\n

Na spot\u0159ebitelsk\u00fdch trz\u00edch se koncept luxusu vyv\u00edj\u00ed od vlastnictv\u00ed k z\u00e1\u017eitku. Bohat\u00ed jedinci si st\u00e1le v\u00edce cen\u00ed exkluzivn\u00edho p\u0159\u00edstupu a personalizovan\u00fdch z\u00e1\u017eitk\u016f p\u0159ed hmotn\u00fdm majetkem, co\u017e vytv\u00e1\u0159\u00ed nov\u00e9 obchodn\u00ed modely pro luxusn\u00ed zna\u010dky.<\/p>\n

Cestovn\u00ed poji\u0161\u0165ovny, v\u011brnostn\u00ed programy kreditn\u00edch karet a firmy spravuj\u00edc\u00ed majetek p\u0159izp\u016fsobuj\u00ed sv\u00e9 nab\u00eddky tak, aby vyhovovaly t\u00e9to definici hodnoty zam\u011b\u0159en\u00e9 na z\u00e1\u017eitky. Zejm\u00e9na sektor pr\u00e9miov\u00e9ho cestov\u00e1n\u00ed tento posun p\u0159ijal a vytv\u00e1\u0159\u00ed vysoce personalizovan\u00e9 cesty pro bohat\u00e9 klienty.<\/p>\n

Hodnotov\u00e1 nab\u00eddka vzd\u011bl\u00e1v\u00e1n\u00ed pod tlakem<\/h2>\n

Vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed \u010del\u00ed pravd\u011bpodobn\u011b t\u011bm nejexisten\u010dn\u011bj\u0161\u00edm ot\u00e1zk\u00e1m ohledn\u011b sv\u00e9 hodnotov\u00e9 nab\u00eddky. S rostouc\u00edmi n\u00e1klady na \u0161koln\u00e9 a \u0161\u00ed\u0159en\u00edm alternativn\u00edch studijn\u00edch cest jsou tradi\u010dn\u00ed vzd\u011bl\u00e1vac\u00ed instituce nuceny artikulovat svou hodnotu nov\u00fdmi zp\u016fsoby.<\/p>\n

Poskytovatel\u00e9 studentsk\u00fdch p\u016fj\u010dek, spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se vzd\u011bl\u00e1vac\u00edmi technologiemi a firemn\u00ed \u0161kolic\u00ed programy reaguj\u00ed na tuto m\u011bn\u00edc\u00ed se situaci. Hodnota vzd\u011bl\u00e1n\u00ed se st\u00e1le \u010dast\u011bji m\u011b\u0159\u00ed sp\u00ed\u0161e z\u00edskan\u00fdmi dovednostmi a kari\u00e9rn\u00edmi v\u00fdsledky ne\u017e tituly nebo kvalifikacemi.<\/p>\n

Odolnost dodavatelsk\u00e9ho \u0159et\u011bzce jako strategick\u00e1 hodnota<\/h2>\n

Ned\u00e1vn\u00e9 glob\u00e1ln\u00ed naru\u0161en\u00ed ekonomiky posunulo odolnost dodavatelsk\u00e9ho \u0159et\u011bzce z provozn\u00edho probl\u00e9mu na kl\u00ed\u010dovou strategickou hodnotu. Spole\u010dnosti investuj\u00ed do sofistikovan\u00e9ho logistick\u00e9ho softwaru, syst\u00e9m\u016f pro spr\u00e1vu z\u00e1sob a alternativn\u00edch strategi\u00ed z\u00edsk\u00e1v\u00e1n\u00ed zdroj\u016f, aby zajistily kontinuitu podnik\u00e1n\u00ed.<\/p>\n

Pojistn\u00e9 produkty speci\u00e1ln\u011b navr\u017een\u00e9 ke zm\u00edrn\u011bn\u00ed rizik v dodavatelsk\u00e9m \u0159et\u011bzci z\u00edsk\u00e1vaj\u00ed na popularit\u011b. V\u00fdrobn\u00ed spole\u010dnosti mezit\u00edm p\u0159ehodnocuj\u00ed hodnotu syst\u00e9m\u016f just-in-time pro spr\u00e1vu z\u00e1sob a up\u0159ednost\u0148uj\u00ed odoln\u011bj\u0161\u00ed p\u0159\u00edstupy, kter\u00e9 up\u0159ednost\u0148uj\u00ed stabilitu p\u0159ed efektivitou.<\/p>\n

Data: Nov\u00e1 ropa, nebo n\u011bco v\u00edc?<\/h2>\n

A\u010dkoli se data \u010dasto naz\u00fdvaj\u00ed \u201cnovou ropou\u201d, toto srovn\u00e1n\u00ed podce\u0148uje jejich transforma\u010dn\u00ed dopad na tvorbu hodnoty. Na rozd\u00edl od ropy mohou b\u00fdt data pou\u017e\u00edv\u00e1na v\u00edce stranami sou\u010dasn\u011b, vytv\u00e1\u0159ej\u00ed v\u011bt\u0161\u00ed hodnotu kombinac\u00ed a nevy\u010derp\u00e1vaj\u00ed se pou\u017e\u00edv\u00e1n\u00edm.<\/p>\n

Firmy poskytuj\u00edc\u00ed finan\u010dn\u00ed slu\u017eby vybudovaly zcela nov\u00e9 obchodn\u00ed modely zalo\u017een\u00e9 na datov\u00e9 analytice, zat\u00edmco poji\u0161\u0165ovny vyu\u017e\u00edvaj\u00ed prediktivn\u00ed modelov\u00e1n\u00ed ke zdokonalen\u00ed sv\u00fdch proces\u016f upisov\u00e1n\u00ed. Schopnost extrahovat u\u017eite\u010dn\u00e9 poznatky ze slo\u017eit\u00fdch datov\u00fdch sad se stala hlavn\u00edm faktorem p\u0159i oce\u0148ov\u00e1n\u00ed podnik\u016f.<\/p>\n

Dopad udr\u017eitelnosti na modely oce\u0148ov\u00e1n\u00ed<\/h2>\n

Environment\u00e1ln\u00ed udr\u017eitelnost se z iniciativy spole\u010densk\u00e9 odpov\u011bdnosti firem vyvinula v \u00fast\u0159edn\u00ed sou\u010d\u00e1st obchodn\u00ed hodnoty. Spole\u010dnosti se siln\u00fdmi environment\u00e1ln\u00edmi postupy si st\u00e1le \u010dast\u011bji vydobyj\u00ed pr\u00e9miov\u00e9 ocen\u011bn\u00ed a ni\u017e\u0161\u00ed kapit\u00e1lov\u00e9 n\u00e1klady.<\/p>\n

Poskytovatel\u00e9 hypot\u00e9k nyn\u00ed nab\u00edzej\u00ed preferen\u010dn\u00ed sazby pro energeticky \u00fasporn\u00e9 nemovitosti, zat\u00edmco poji\u0161\u0165ovny vyv\u00edjej\u00ed specializovan\u00e9 produkty pro projekty v oblasti obnoviteln\u00fdch zdroj\u016f energie. Investi\u010dn\u00ed firmy vytvo\u0159ily cel\u00e9 divize zam\u011b\u0159en\u00e9 na krit\u00e9ria ESG (environment\u00e1ln\u00ed, soci\u00e1ln\u00ed, spr\u00e1vn\u00ed a \u0159\u00edzen\u00ed), proto\u017ee tyto faktory se st\u00e1vaj\u00ed \u00fast\u0159edn\u00edmi pro oce\u0148ovac\u00ed modely.<\/p>\n

Budoucnost pr\u00e1ce a lidsk\u00e9ho kapit\u00e1lu<\/h2>\n

S t\u00edm, jak automatizace transformuje trhy pr\u00e1ce, se nov\u011b definuje hodnota lidsk\u00e9ho kapit\u00e1lu. Kognitivn\u00ed dovednosti, kreativita a emo\u010dn\u00ed inteligence si vy\u017eaduj\u00ed pr\u00e9miov\u00e9 odm\u011b\u0148ov\u00e1n\u00ed, proto\u017ee rutinn\u00ed \u00fakoly se st\u00e1le v\u00edce automatizuj\u00ed.<\/p>\n

Produkty poji\u0161t\u011bn\u00ed profesn\u00ed odpov\u011bdnosti se vyv\u00edjej\u00ed tak, aby pokr\u00fdvaly nov\u00e9 kategorie znalostn\u00edch pracovn\u00edk\u016f, zat\u00edmco slu\u017eby spr\u00e1vy majetku se p\u0159izp\u016fsobuj\u00ed klient\u016fm s netradi\u010dn\u00edmi kari\u00e9rn\u00edmi cestami. Gig ekonomika vytvo\u0159ila zcela nov\u00e9 pot\u0159eby v oblasti poji\u0161t\u011bn\u00ed a v\u00fdzvy v oblasti finan\u010dn\u00edho pl\u00e1nov\u00e1n\u00ed.<\/p>\n

Z\u00e1v\u011br: Navigace v nov\u00fdch hranic\u00edch hodnoty<\/h2>\n

Budoucnost hodnoty se pravd\u011bpodobn\u011b bude i nad\u00e1le vyv\u00edjet sm\u011brem k nehmotn\u011bj\u0161\u00edm, na zku\u0161enostech zalo\u017een\u00fdm a digit\u00e1ln\u011b podpo\u0159en\u00fdm form\u00e1m. Spole\u010dnosti a jednotlivci, kte\u0159\u00ed tyto zm\u011bny rozpoznaj\u00ed a p\u0159izp\u016fsob\u00ed se jim, budou v t\u00e9to nov\u00e9 ekonomick\u00e9 krajin\u011b l\u00e9pe pozici k prosperit\u011b.<\/p>\n

Finan\u010dn\u00ed poradci, poji\u0161\u0165ovac\u00ed makl\u00e9\u0159i a investi\u010dn\u00ed mana\u017ee\u0159i, kte\u0159\u00ed t\u011bmto transformac\u00edm rozum\u00ed, mohou klient\u016fm, kte\u0159\u00ed se v t\u011bchto zm\u011bn\u00e1ch orientuj\u00ed, poskytnout obrovskou hodnotu. Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed budou ti, kte\u0159\u00ed dok\u00e1\u017eou propojit tradi\u010dn\u00ed koncepty hodnoty s nov\u011b vznikaj\u00edc\u00edmi paradigmaty a pomohou klient\u016fm chr\u00e1nit a rozv\u00edjet jejich aktiva ve fyzick\u00e9 i digit\u00e1ln\u00ed sf\u00e9\u0159e.<\/p>","protected":false},"excerpt":{"rendered":"

The Future of Value In today’s rapidly evolving economic landscape, the concept of value is undergoing a profound transformation. What […]<\/p>\n","protected":false},"author":4,"featured_media":882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"_links":{"self":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":1,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"predecessor-version":[{"id":884,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/posts\/273\/revisions\/884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/media\/882"}],"wp:attachment":[{"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pilapk.com\/cs\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}